Wii Fit Girl is hot at the moment: the video purportedly shot by a boyfriend of an atractive young lady dancing as the Wii fit girl If you are looking for the vid - sorry you wont find Wii Fit Girl here
So is this an example of a dubious boyfriend exploiting his girlfriend or a clever viral marketing campaign. So what is a viral marketing campaign anyway? Its harnessing the power of the Web 2.0 social networking sites such as YouTube. Basically the video gets takled abut and promoted as lots of people; teenages and kids normally on these sites discuss the video. But bot the wii fit girl herself: Lauren Bernat and her boyfriend both work in advertising - how coincidental!
The game, which allows Nintendo Wii owners to do a range of exercises and stretches under the guidance of on on-screen fitness expert, hardly needs the free publicity, having sold more than 300,000 copies in the UK in its first two weeks on sale, and sold out in many parts of the world.