A Densuke Watermelon would fit nicely into a healthy diet - but for one not so small problem:its price. The exotic black fruit fetched $6000 at auction for the magnificent specimen. However although this is an extreme example its very true that eating healthily is more expensive than eating junk food.
As food prices have gone up and up the gap between buying fresh fruit vegetables and especially grains is going up faster than that of snacks, take out and other processed food. Why? Because the big food manufacturers don’t want to raise their prices and loose sales. These huge corporations are in a position to absorb some of the price of the raw ingredients especially as they don’t consist of a large percentage of the whole product. Fresh food is different: basically still working on an auction system the retailer basically pays a mark up to the wholesaler price which varies on a daily price. So even if your healthy eating budget doesn’t extend to the sought after and rare Densuke Watermelon you will still need to spend more to get your recommended 5 serves of fruit and vegatables a day - and no that doesn’t include fries!

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