Posted on 13-06-2008
Budweiser bought by Belgians
Filed Under (Business, General News) by Lissie

InBev (INB.BT) a large Belgian brewer is offering buy Budweiser (BUD) for $46.4 billion. Budweiser the iconic American beer owned by Europeans! The Belgians buy out Budweiser the headlines will no doubt read. The merger would value Anheuser at $65 a share, would create the world’s biggest brewer. This would be the largest all-cash deal in ever according to sources.

The Belgian company InBev, maker of Stella Artois, Beck’s and Brahma, will promote Budweiser as a global brand. Its a clever ploy: the company has already positioned Stella Artois, a mass-market beer in Europe as a premium beer in the US. Whether this will work with the low-alcohol content Budweiser we must wait and see. Although the brand name Budweiser is well known to overseas drinkers it tends not to go down well with drinkers used to stronger, fuller flavoured brews. The Belgian beers themselvers are famous for their heavy dark flavours and alcohol content up to 11%

    Read More | Trackback URL   

Related Posts

No related posts

Comments

Loren on 16 June, 2008 at 6:51 am #

The Bud commercials are the very best. It helps that I am a horse lover. The beer itself isn’t too bad, not my favorite.


Steve Rodda on 19 July, 2008 at 1:14 am #

I hope they dont change the bud name or stop making bud select


Lissie on 19 July, 2008 at 1:27 am #

Budweiser is a well known brand - they would be fools to drop it - Bud is going nowhere LOL Same goes with popular varieties: but maybe they will introduce real beer to the American market that would be interesting: Belgian beer can have up to 11% alchohol


Post a Comment
Name:
Email:
Website:
Comments: